An e-commerce war is looming between TikTok and Facebook. The application of short music videos, very popular with children and teenagers around the world, is about to launch new features to boost and diversify its income.
 
Like its direct rival Facebook, the platform intends to diversify and boost its turnover with e-commerce. The struggle that Mark Zuckerberg has been leading for several years.
TikTok announces that it will go on the offensive in e-commerce in 2021. The “Financial Times” indicates that a range of new features will soon be launched by the application, owned by the Chinese group ByteDance.
The social platform is said to be touring major brands and advertisers to introduce them to these new tools. We learn that the most popular TikTok influencers will soon be able to share direct links with their “fanbase” redirecting the user to products they can buy; and this, with a commission taken on the way. In addition, shopping “livestreamed” by the most prominent “tiktokers” is announced. The latter will be able to present products in live videos and then users will be able to purchase them afterwards.