In a rapidly changing economic landscape, open innovation is presented as an economic concept developed in 2003 and focused on sharing, openness and collaboration. A key success factor for large groups and smaller structures.

According to a study published by Maddyness in 2021, 70% of the companies consulted considered that this concept promotes a mix between a company's internal employees and possible external collaborators such as startups “would be essential to find new growth drivers and to rebound commercially in the years to come.” And this is for at least 5 reasons. First, open innovation teams will help companies that adopt them to overcome internal limits. Calling on external startups, for example, can allow large groups to facilitate and accelerate their projects.

In addition, these groups will also help reinvent the way to innovate because large groups have a lot to learn about the agility of startups and ecosystems ; innovation when the latter can take advantage of the expertise of researchers and have their products tested in the laboratories of a large company. The open innovation teams also contribute to creating more synergy with the various entities of the group, detecting promising innovations and finally creating tailor-made partnerships.