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E-commerce: Chari acquires Ivorian B2B startup Diago

14/06/2022
Categories: Companies

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Moroccan startup Chari has acquired a 100% stake in Ivorian B2B e-commerce startup Diago. The all-equity transaction was facilitated by the law firms AF Legal and RBB International, representing Chari, and the law firm Houda, representing the Ivorian startup.

Diago is an Ivorian application that connects local stores with producers and importers of consumer goods. The acquisition comes just three months after Chari acquired Axa Credit, the credit arm of Axa Assurance Maroc, for $22 million. With Karny, an accounting application acquired last year in August, Chari has now completed and announced 3 successful acquisitions in 10 months. Diago operates exclusively in Abidjan, the capital of Côte d'Ivoire and one of the largest French-speaking cities in Africa.

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