The Moroccan citrus industry is moving towards a campaign 2025-2026 in marked increase, driven by more climatic conditions lenient and through the continuity of supportive public policies. According to a recent report by the US Department of Agriculture (USDA), production as exports are expected to improve significantly, confirming the Kingdom's upward trajectory in the global market for citrus fruits.

USDA projections point to a marked increase in the production of mandarins and clementines, which form the basis of Moroccan exports. Expected volumes would reach 1.15 million tonnes, up 4% compared to the previous season. La Orange production would also follow a positive dynamic, with a increase estimated at 1%, to 970,000 tons. Lemons and Limes are no exception, with an anticipated production of 48,000 tonnes, in increase of 6%.

This favourable development is also reflected in the market. interior. National consumption of mandarins and clementines should around 600,000 tonnes over the 2025-2026 campaign, an increase 7% annually. At the same time, orange juice production is expected at 6 500 tonnes, supported by the strengthening of processing capacities local, a factor likely to reduce dependence on imports of concentrated.

On the external front, despite a slight lag in start of the export season, linked to a later maturation of As a result, the outlook remains favorable. Mandarins should maintain their status as the first exported product, with volumes estimated at 550,000 tonnes, up 2%. This performance is attributed to a better availability of fruits and sizes in accordance with standards international markets.

The main markets for Moroccan citrus fruits remain the European Union and Russia. However, a gradual diversification of markets are taking shape, with a surge in exports to several countries in West Africa, including Senegal, Mauritania and the Côte d'Ivoire, translating a strategy of geographical enlargement of sales.

However, the sector is not without challenges. Les Producers in the south of the Kingdom face increased competition from varieties Chilean women at the end of the season, present on the international market during the strategic window for early exports, between November and December.

To respond, the Moroccan authorities have deployed an arsenal of incentives to support exports and to strengthen the competitiveness of the sector, in particular for the benefit of small businesses and productive resources. Export grants are granted according to destination markets, while specific aid accompanies agricultural aggregation projects. Organic producers benefit, as for for them, reinforced subsidies.