Orun, a subsidiary of African Currency Network, has made an impression in Casablanca with the first edition of “Heirs of Greatness” Day”. This seminal event positions the cultural industries and creative (ICC) as real levers of sovereignty and development sustainable for the continent.

Designed as a strategic platform, This initiative aims to transform African heritage into value systems durable. Based on The Sovereign Code method (Memory, Structure, Transmission), Orun wishes to put African creation in the long term and strengthen the international influence of the continent's talents.

Craftsmanship at the heart of

Activation highlighted seven” Art Houses” (Weaving, Foundry, Ceramics, etc.), where master artisans and designers collaborate to combine ancestral know-how and requirements contemporaries. Creators from Gabon, Ivory Coast, Kenya or again from Morocco presented works embodying a demanding vision and rooted in their respective territories.

A certified responsible commitment

Beyond artistic prestige, the event was marked by the obtaining of ISO 20121 certification, attesting to Orun's commitment to responsible events. This approach is in line with on the values of the organization: excellence, inclusion and sustainable impact.

With strong diplomatic support, this first edition is only the beginning of an ambitious trajectory. TO By 2030, Orun plans to structure cultural sectors comprehensive, the increase in the skills of artisans and the creation of jobs qualified, making CCIs a strategic sector of African development.