Fighting against informal savings: Pan-African bank UBA launches a campaign : Orishas-finance

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Fighting against informal savings: Pan-African bank UBA launches a campaign

07/09/2022

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Fighting against informal savings: Pan-African bank UBA launches a campaign

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The pan-African bank UBA is launching a campaign to raise the banking rate and combat informal savings, estimated at 80% of national savings, according to the Association of professionals from banks and financial institutions in Côte d'Ivoire (APBEF-CI).

Called “Saving Promo”, this end-of-year operation merges all existing savings account offers into a single promotional campaign, in order to support the banking policy implemented by the Ivorian government, which saw an increase of 16.5% in 2021. More than 30,000 people were reached during the last “Saving Promo” campaign.

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