From next year in the United States, it will be possible to open a bank account linked to the Google Pay application. Called Plex, it will be linked to a traditional bank.

It is a certainty, the Gafa are very interested in banking activities. Not necessarily for the activities themselves, but above all for the mountain of very valuable data that they allow to accumulate on the income of their users and also, obviously, on their places and habits of consumption. Facebook , after the disappointment of Libra, is active on WhatsApp Pay, which it launched this month in India. For its part, Google has decided to follow in the footsteps of Apple, which joined forces last year with Marcus, the retail bank of Goldman Sachs , to launch a credit card linked to a traditional bank account. Attacked from all sides for practices deemed close to the abuse of a dominant position, Google has chosen the same path in order to secure its back. From next year, the group will allow, within the framework of new services linked to Google Pay (such as budgetary and financial management tools), the opening of a bank account in one of the partner banking establishments. Called Plex, this account will be accompanied by an equally classic credit card, bearing the image of Google , and many associated banking services. Currently, two banks have agreed to play along: Stanford Federal Credit Union and Citigroup . A dozen other brands should follow. The interest for them is to attract Google Pay customers to their retail service. There are 150 million worldwide… Google announces that these accounts (current and savings) will have no monthly fees or overdraft fees and undertakes not to use the data collected to target advertisements. Of which act.

NV Roularta Media Group