Fined the old-fashioned relationship that linked the hexagon to the highest public authorities of the former colonies. The time has come for Europe, co-construction, the private sector and African civil societies. The France is embarking on the path of a European-African trade dynamic.

Franck Riester, French Minister of Trade and Attractiveness is counting on a renewed and extended partnership to English-speaking countries, to support the presidential ambition of a "New Deal" with Africa. In an interview with tribune Afrique, he outlines the new business strategy. " Competition exists, of course, but I am convinced that the French offer stands out for its quality. We are determined to profoundly renew the image of France in Africa. This is why in 2017, in Ouagadougou, the President affirmed the ambition to rebuild the Africa-France relationship. Four years later, by organizing the Summit for the Financing of African Economies, in Paris on May 18, the France was at the forefront of finding, with African States, international organizations and major international donors, ways and means to ensure debt sustainability. to continue to invest in infrastructure despite the pandemic and to support the financing of the African private sector," he explained.

According to him, it is not only a question of capitalizing on proximity to French-speaking Africa. It is also a question of going further in economic relations with the countries of English-speaking Africa. The France, who will soon chair the Council of the European Union, wants to make the Africa-EU relationship a key issue of her presidency. This is the main cause of support for the development of the African Continental Free Trade Area, which will eventually establish a genuine African internal market. Already, several tools have been launched. Among others, Bpifrance's Africa accelerator, Business France, the Export Recovery Plan to name but a few.