The company e& (formerly Etisalat Group) revealed through a press release published on Tuesday Last July 5, eWallet was in full swing to become e& money, a new fintech company.

Being a fintech branch of e& life (one of e&'s specialized commercial pillars), e& money aims to revolutionize the customer experience through its marketplace of innovative financial applications. Thus, citizens, residents, and businesses based in the United Arab Emirates will benefit from electronic money through an improved customer experience that will allow them to carry out their financial transactions such as merchant payments, shipments of funds, bill payments, loans, investments, in a transparent, convenient and secure manner, stimulating a cashless economy. Note that 55% of total payments are made in cash in the United Arab Emirates, making it a dominant payment option in the country.