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Find all the economic and financial information on our Orishas Direct application to download on Play StoreArts and Culture Development Agency
(ADAC) and the international group Media-Participations signed on Wednesday 18
February 2026 a memorandum of understanding. This agreement reflects the ambition of
Government of Benin to build cultural and creative industries into one
a lever for economic growth and international influence.
The partnership is based on axes to boost the entire value chain, such as the establishment of workshops for training aimed at strengthening the skills of young talents and professionals; the production of editorial and digital works drawing on the imaginary, the heritage and the history of Benin and Africa, and the publication of premium books to promote cultural tourism and promote the wealth of heritage of Benin. Florent Couao-Zotti, representative of minister in charge of culture, reiterated the government's desire to make culture a pillar of economic development.
According to William Codjo, managing director of
ADAC, “this partnership because the arts development agency and
of culture was created by the State to structure
the cultural economy. And this economy is in six areas:
priority intervention, among which we have the book industry.
The book industry, in which the Media Participation group excels with
Brio, because this group, when it comes to comic books, is number 1
European, and when it comes to publishing, is number 3 in Europe. And by the same
partnership, we would like to facilitate the access of Beninese heritage to
internationally”.
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19/02/2026 - Secteurs
18/02/2026 - Secteurs