"The child of the country may live elsewhere for years, he will always think of his land" ... The current crisis, as deep as it is, should only be a parenthesis of turbulence in the long calm river of financial transfers from African diasporas. This windfall has been growing steadily for 10 years, peaking at $85.2 billion in 2019 (source: World Bank) and largely supplanting FDI ($43 billion) and ODA ($29.7 billion)!

In this context, the main challenge and bet for Africa is the following: how to make this jackpot oriented almost exclusively towards families, a lever for productive investment and the creation of value in African economies?

Investment agencies and the diaspora, a “win-win” relationship…

Precisely, the current depression offers a window of opportunity for Africa to disrupt and finally evolve this model dating back more than forty years, dominated by remittances from migrants through family philanthropy. To release new potential, a paradigm shift is needed with the diaspora, which implies readjusting its level of ambition to the multidimensional potential offered by more qualified, wealthier but also more demanding “neo-diasporas”. Practically, it is time to aim higher by creating all the "win-win" conditions so that these living forces invest and invest in favor of the endogenous and inclusive development of their country of origin! And in this new "diaspora round", public investment agencies must establish themselves as a catalyst...

This is the whole meaning of the action initiated by Impact Diaspora based in Dakar, the first startup in Africa specializing in the 2.0 engagement of African diasporas, which aims to put public investment agencies back at the heart of the country relationship. origin-diasporas. Supported by Deloitte Francophone Africa, GIZ (German Cooperation), Lafricamobile and Financial Afrik, a first cycle of free and supportive training conferences, intended for around twenty public investment agencies, is launched from November 3 on this theme:

“Towards a new diaspora-round in tune with African issues – understanding and mobilizing African diasporas. ".

And the context has never been so favorable! “… With the economic, social, societal and identity crises in the main host countries, the African diasporas are in a collective quest for new meaning and opportunities…. The countries of origin must take this fact into account and respond to it not only with appeals to patriotism but with a strategy! dares Samir Bouzidi, CEO of Impact Diaspora, ethnomarketer and international expert in mobilizing African diasporas.

After the “IDEs”, heading for the “IDDs”!

Following a deliberately hybrid format, half-conference and half-coaching, designed to involve both the strategic decision-makers and the operational functions of the target agencies, the general and central directors will be gathered around a first plenary conference scanning the challenges and potentials , the specificities of "IDD" (diaspora direct investment) and the assumptions of a winning strategy. Then, it is the turn of the operational teams to practice the 2.0 engagement strategy of their diaspora during individualized coaching by country including an inventory, profiling of the diaspora, pre-modeling of processes and engagement campaigns based on ethnomarketing, data, and digital (social networks, etc.). In this area, Enis Rouissi, Strategy & Operation Partner at Deloitte Conseil, warns in his own words! “Investment processes must first ensure that they make the most of the diasporas as investors, but also as prescribers, influencers, market “scouts”…! »

Free registration before October 20!

This first free meeting, which will call for others, is provided via videoconference (ZOOM platform). It is reserved for public investment agencies and other development ministries who have until October 20 to confirm their participation in the two sessions (requests for information on the program and reservation by email indicated in the photo above.