Egypt intends to capitalize on its geographical position strategic, at the crossroads of Africa, the Middle East and Europe, for to establish itself as a regional hub for the automotive industry. In this dynamic, the government is multiplying initiatives aimed at locating the production of vehicles and equipment, in order to reduce dependence on imports and to attract more global manufacturers.

This strategy has just taken a new step forward with The announcement made on Monday, February 16 by the Japanese manufacturer Nissan Motor Corporation. The group has formalized the launch in Egypt of a new automotive production line, with an additional capacity of 10,000 vehicles per year, with a local integration rate greater than 50%.

According to Mohamed Abdel Samad, recently promoted to CEO of Nissan Africa, this extension aims to consolidate the group's presence on the local market while strengthening its export vocation to the rest of the continent. “This new production line will make it possible to manufacture 10,000 additional cars from the first year of its entry into service”, he said during an interview with the Egyptian Minister of Industry, Khaled Hashem.

Already firmly established in Egypt, Nissan has notable commercial performances. The manufacturer sold nearly 25,000 vehicles in Africa over the last three years and aims now to become the largest automotive exporter on the continent. For In fiscal year 2025/2026, the group's production in Egypt reached 30,000 units, confirming the country's central role in its industrial strategy African.

Figures from the Automotive Market Information Council confirm this increase in power. In 2025, Nissan rose to the top of top-selling brands in Egypt, with a market share of 19.2% of the total sales, strengthening its leading position in a booming market structuring.

For the Minister of Industry, this announcement illustrates the Egypt's potential to become a regional automotive center in Africa and in the Middle East. In addition to its advantageous geographical location, the country benefits from free trade agreements with several economic blocks, of developing industrial infrastructures and of an internal market Consequently, these are all assets to attract foreign investment.

The Egyptian authorities are particularly committed to on the ramp-up of local production and installation equipment manufacturers, in order to create an integrated industrial ecosystem. This approach should make it possible to strengthen local added value, to support employment and to sustainably reduce the car import bill.