Through his Art Business of Creativity conference, Gazmadu Education, in partnership with Fujifilm, supports artists and African creative entrepreneurs. Art Business of Creativity aims to transform talent in global businesses.

Placed under the theme “Beyond Borders: connecting African creativity to the global stage”, the ABC 2025 conference is considered to be one of the main gatherings of creatives in Africa. This a three-day event was recently held at Balmoral Hall in Ikeja, Lagos, and brought together photographers, filmmakers, designers, musicians and visual artists from across the continent and from the diaspora.

According to Yagazie Eguare, founder and CEO of Gazmadu, the publishing house of this year broadened the vision by combining creativity and business thanks to at conferences, round tables, exhibitions and workshops. According to For her, the objective is to give African creatives the means to build international brands and high-impact companies.