Faced with the growing interest in the United Kingdom for traceable honeys focused on well-being, Rwandan beekeepers are encouraged to think about how their product could be exported beyond local and regional markets to higher-value export channels added.

Honey is both a source of livelihood and a tradition, a know-how passed on from generation to generation. However, the most producers do not have access to international markets. Si The global demand for high quality and flavored honeys is in full swing growth, access to these markets often depends on supply regular, strict quality standards and partnerships to connect producers to foreign consumers.

Rwandan beekeeping is largely dominated by small producers operating in rural and peri-urban communities. La the country's diverse flora, relatively low industrial pollution and a favorable climate offer favorable conditions for the production of a honey of great quality. However, despite these advantages, Rwandan honey has historically struggling to establish itself on export markets with high added value.

A large part of the production is sold informally or exported with a minimum of processing and labelling, exposing producers to the volatility of prices and at low margins. As with many African agricultural products, most of the added value is often captured elsewhere: at level of packaging, labelling and distribution. In the United Kingdom, The consumption of honey is changing rapidly. Consumers are also in addition to paying more attention to the origin, health benefits and ethical sourcing.