NSIA Finance and the Fintech ''Apaym”, created by Weblogy in partnership with Visa signed a partnership agreement on Wednesday November 16, 2022 in Abidjan. This was to facilitate everyone's access to the stock market, accelerate the financial inclusion of populations and boost the country's economy, according to a briefing note.

The signing of the strategic partnership is part of the policy of digitizing the Stock Exchange undertaken by the Financial Markets Authority (AMF-UMOA) and by the Regional Securities Exchange (BRVM). This through the launch, on September 16, 2020, of the “Online Stock Exchange” solution. The idea of the digital stock exchange aims to allow people in the UEMOA zone to buy and sell securities from their phones or computers.

For NSIA Finance, this partnership represents an important step in its strategy, which is already strongly committed to popularizing stock market culture in the UEMOA zone. According to the bank's managing director, Eliane Alangba, with the co-founders of Fintech, Jil-Alexandre N'Dia and Daniel Ahouassa, “the stock market must be accessible to everyone”.